Benutzer:Andrea Charlotte Elisabeth Hillen/Pingo Magazine

Pingo Magazine
Editor	Luca Hillen (Art Director)
Company	Tom is Jerry Books
Founded	2007
Language	English
Website	Pingo Magazine
Categories	Fine Art, Haute Cuisine, Comic, Spirituality, Health, Photojournalism, Travel
Frequency	Triennial

Pingo Magazine is a triennial magazine published by Tom is Jerry Books. It is distributed throughout The Netherlands, Germany and internationally.

History

Before Pingo had had its official release in 2008 in Wales, photography students Luca Hillen and Robin Thomas were publishing their own fanzines. Robin Thomas assembled photographs and illustrations of acquainted photographers in a paper called Boris - New German Photography. Luca Hillen published his short stories and excerpts from his never officially published novel Cairo in a self-folded and stitched fanzine titled Passio. The first paper of Pingo came later on in A6-size and had been set up to promote passionism: an art direction invented by both Robin and Luca.

From 2009 Pingo expanded its remit to include review coverage of movies and concerts, across Europe and the US. In 2015 Pingo published its 9th issue Pingo Ducktales [2] which celebrated its release at MARS - a contemporary art gallery in Munich. Pingo Ducktales and was relaunched in a new special format with additional pages and a special focus on merging illustrations with spiritual quotes and comic art. Since 2020 it has also included extensive reviews of hotels and restaurants.

Target audience

According to Luca HillenPingo was intended to appeal to "art enthusiasts and museum visitors wishing for an honest and direct language coming from the heart instead of artworks hiding behind irony", that is, predominantly middle class and upper middle class (A, B, and to some extent C1) younger people. As such, advertisers include The Barry Long Foundation and The Academy of Theatre and Dance. In order to appeal to older customers, Pingo underwent slight changes to give it a more modern look, including changing the Paper size of the magazine from 4.1 × 5.8 inches to 5.8 × 8.3 , and writing the issue numbers in numeric format rather than text.

Couverage

The magazine is primarily concerned with comic strips, the arts, travel, haute cuisine and self-knowledge . Luca Hillen edits the magazine since 2006. The magazine deals largely with art photography. In 2020 Pingo Magazine started both focusing on rare graphic novel publications and travel guide persiflages.

What comes to its visual interest Pingo is primarily concerned with social, historical or aesthetic uses of photography rather than technical or amateur photography. However, as well as art photography the magazine is also concerned with other areas such as self-discovery, children-drawings, graphic novels, short stories, paintings and illustrations of all kind.

Pricing

Pingo magazine was available for around $10. The move came after the 2022 Russian invasion of Ukraine which - due to raising printing costs - led the magazine to almost double its reseller-price.

Cover stars

Each issue has a theme and a mostly unknown celebrity on the cover. Below is a list of cover stars to date:

Issue	Cover Star
#3 (January 2010)	Ascan Helmbold
#4 (April 2010)	Nora Kapfer
#6 (November 2011)	Calypso Schuijt
#9 (March 2015)	Thomas von Poschinger
#16 (February 2023)	Isadora Tomasi