The supposed Lady Macbeth effect or Macbeth effect is a priming effect said to occur when response to a cleaning cue is increased after having been induced by a feeling of shame.[1] The effect is named after the Lady Macbeth character in the Shakespeare play Macbeth; she imagined bloodstains on her hands after committing murder.
In one experiment, different groups of participants were asked to recall a good or bad past deed, after which they were asked to fill in the letters of three incomplete words: "W_ _H", "SH_ _ER" and "S_ _P". Those who had been asked to recall a bad deed were about 60% more likely to respond with cleansing-related words like "wash", "shower" and "soap" instead of alternatives such as "wish", "shaker" or "stop".[1]
In another experiment, experimenters were able to reduce choice-supportive bias by having subjects engage in forms of self-cleaning.[2]
The effect is apparently localized enough that those who had been asked to lie verbally preferred an oral cleaning product and those asked to lie in writing preferred a hand cleaning product over the other kind of cleanser and other control items.[3]
Other researchers have been unable to replicate the basic effect using larger samples.[4][5] Replication difficulties have emerged for three out of four of Zhong and Liljenquist's original studies (i.e., Study 2, Study 3, and Study 4).[6]Vorlage:Better source needed A meta-analysis of 15 studies examining the relationship between primes related to moral threat and cleansing preferences found a small effect, with no significant relationship evident across 11 studies conducted by researchers other than the original ones.[7]
See also
BearbeitenReferences
Bearbeiten- ↑ a b Chen-Bo Zhong, Katie Liljenquist: Washing Away Your Sins: Threatened Morality and Physical Cleansing. In: Science. 313. Jahrgang, Nr. 5792, 2006, S. 1451–1452, doi:10.1126/science.1130726, PMID 16960010, bibcode:2006Sci...313.1451Z (haniff.sg ( des vom 9. August 2017 im Internet Archive)).
- ↑ Spike W. S. Lee, Norbert Schwarz: Washing away postdecisional dissonance. In: Science. 328. Jahrgang, Nr. 5979, 2010, S. 709, doi:10.1126/science.1186799, PMID 20448177, bibcode:2010Sci...328..709L (semanticscholar.org).
- ↑ Spike W. S. Lee, Norbert Schwarz: Dirty Hands and Dirty Mouths: Embodiment of the Moral-Purity Metaphor Is Specific to the Motor Modality Involved in Moral Transgression. In: Psychological Science. 21. Jahrgang, Nr. 10, 2010, S. 1423–1425, doi:10.1177/0956797610382788, PMID 20817782 (semanticscholar.org).
- ↑ Jennifer Fayard: Is cleanliness next to godliness? Dispelling old wives' tales: Failure to replicate Zhong and Liljenquist (2006). In: Journal of Articles in Support of the Null Hypothesis. 6. Jahrgang, 2009, S. 21–30 (jasnh.com [PDF]).
- ↑ Brian D. Earp, Jim A. C. Everett, Elizabeth N. Madva, J. Kiley Hamlin: Out, Damned Spot: Can the "Macbeth Effect" be Replicated? In: Basic and Applied Social Psychology. 36. Jahrgang, 2014, S. 91–98, doi:10.1080/01973533.2013.856792 (academia.edu).
- ↑ Curate Science - Crowdsourcing the Transparency of Empirical Research.
- ↑ Jedidiah Siev, Shelby E. Zuckerman, Joseph J. Siev: The Relationship Between Immorality and Cleansing. In: Social Psychology. 49. Jahrgang, Nr. 5, September 2018, S. 303–309, doi:10.1027/1864-9335/a000349 (curatescience.org).
[[Category:Cognitive biases]] [[Category:Moral psychology]]